Jenn shares the crucial difference between a donor, sponsor and partner!
I try whenever possible to stay away from the words “fundraising” and “donor“when describing support raising as a ministry worker. Instead I use the phrases “partnership development” and “financial partner“.
Why you ask? The nuance lies within the overall perspective of raising one’s budget.
The word “donor” denotes someone who gives blood, gives one time, or is involved in a limited transaction. “Fundraising” denotes car washes, bake sales, golf tournaments, and transactional events. Right? Right. Of course fundraising and donors are in and of themselves not bad. OF COURSE. However, neither indicate an ongoing relationship between the giver and the organization or ministry. If our perspective of raising funds leads us to believe all we are doing is fundraising, it is likely we will struggle raising our support because what we are doing is truly more than fundraising. Simply put: we do…
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