Jenn hits it on the head again – I appreciate her good and practical reminders!
Here’s a statistic that Bill Dillon, a guru in the support raising world and author of People Raising, has that I think you’ll find potent:
For every 100 people that stop supporting you:
66% of people stop giving because they think you don’t care about them
15% are unhappy with your organization
15% transfer their giving somewhere else
4% move away or die
When I train missionaries on how to raise their support I tend to stay away from the word “fundraising” for many reasons, and when I really think about it — this statistic is at the heart of all of my reasons. Basically, No one wants to invest in something that yields no return. If an individual gives a worker monthly support and feels as though the worker could care less about their giving, they will likely go somewhere else with their giving dollars.
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